Ali Ait Ichou was born in the heart of Morocco’s High Atlas and spent his childhood up in the high mountains of Amazigh country. Coming down to the modern side of the Moroccan kingdom, he attended high school in Marrakesh, majoring in English at the University of Marrakech. Ali began working in tourism when he was 18 years old, serving as a trekking guide in the High Atlas of his Amazigh homeland during summer holidays from school. He has guided for Wilderness Travel in many parts of Morocco and says “It was always my dream and is still my passion to share everything I have learned about my culture with travelers.” Ali is an extremely responsible, soft-spoken, and knowledgeable guide and a fun Trip Leader. He lives in Marrakesh and speaks excellent English, French, Amazigh, and Arabic and is currently learning Spanish.
A simply brilliant trip leader: sensitive, professional, knowledgeable, caring, insightful. The complete package.
We cannot thank Ali enough for the wonderful experience he gave us in Morocco. It was such a learning and cultural trip for us and he added so much value to our travels. We enjoyed hearing about growing up in the High Atlas Mountains and his early interest in mountaineering and in tourism. He skillfully negotiated our way around the country, giving us a large dose of desert, mountains, villages, nomads, mosques, and souks. His professionalism and knowledge of his country were boundless. We will never forget this trip and the time we shared with him.
Ali was magnificent: he embodies both Morocco’s modern Arabic culture, and the traditional Berber world. He knows the country, its history, and its people so well!
Ali was an outstanding guide! He insured that my niece, nephew, and myself had an amazing adventure and provided us with a real insight into the Moroccan culture and customs.
Hard to imagine anyone else we'd want leading our trip. What a sweet person who enjoys sharing his depth of knowledge of his country, cultures and people.
Ali was wonderful. So knowledgeable, and we loved learning about the culture from him over meals!
Ali was wonderful. So knowledgeable, and we loved learning about the culture from him over meals!
Ali was wonderful—professional, knowledgeable, friendly, and took pride in his country. He initiated conversation and kept us engaged. He was a huge asset!
Ali Ait Ichou is one of the best guides we have ever had on any trip—he exceeded all expectations! Just fabulous in every way. Our education of all aspects of Moroccan life was so enhanced by his knowledge and willingness to engage at every moment.
We thoroughly enjoyed our time with Ali. He is extremely knowledgeable about Moroccan history, culture, politics, etc. We would highly recommend him for any and all travel in Morocco.
I really can't say enough positive things about Ali. He was attentive to our every need. He shared his culture with us and I will never forget what he taught us—not only about his country and religion but about his people. We learned a lot, had a lot of laughs, and have such respect for the country and the people beucase of what we learned from him.
Ali was outstanding in every way. He is extremely knowledgeable about multiple aspects of Morocco, and handled all questions politely and deftly. We felt we were in great hands the entire time.
Ali was an amazing guide. We appreciated his wealth of knowledge about Morocco, but most of all we loved his willingness to share stories about himself and his family. It made the trip very special to feel like we got to know him as a person. We loved his great sense of humor and his patience with four crazy women. We had a lot of great laughs together.
Ali was outstanding in every way and exceeded any expectation we had each and every day. He was incredibly well educated, kind, easy going, smart, attentive, and an overall delight. He was the greatest asset on the trip.
A great guide who knew everything and was very personable.
Ali is an amazing person. I loved meeting and spending time with him, and his obvious love of his country and care for his clients was very endearing. He works incredibly hard, and does an excellent job.
Ali is a jewel, one of the best we've experienced anywhere. Knowledgable, fair, funny, and for somebody who has never been to the US, very comfortable talking about his religion and ours.
Ali was one of the best guides I have ever had. He made the trip a ‘10’: kind, caring, considerate, and patient. His knowledge and communications skills were excellent.
Ali was amazing. He made the trip so successful. He was knowledgable, interesting, and always had our desires and comfort at the top of his list.
Ali is an excellent and very experienced guide. We found him to be responsive, knowledgeable, alert, and fun. He is a pleasant and conscientious young man, and we felt lucky to be with him.
Ali was one of the best guides we've had on any trip...and we've been on many all over the world. He had a sense of humor, an ability to relate very personally, concern for everyone's comfort and well being, and a clear sense of pride in his people and country that was very lovely.
Ali went above and beyond to make this trip a success. The breadth of his knowledge is exemplary, and he has such charm and personalty—a treasure that made the trip a once in a lifetime adventure.
Ali is superlative in every way. Unfailingly good natured, patient, and helpful in ways we did not even expect.
We loved Ali. He was always prompt, informative, helpful, and personable. We really enjoyed spending time with him.
Ali was a wonderful guide and person. We can’t say enough good things about his knowledge, personal skills, warmth—and most of all his patience. He dealt with five different people with different needs, who often asked questions that had already been answered—and never did he show anything but the utmost care and good will. He is a treasure—Wilderness Travel should be very proud.
